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One of the key tasks of an entrepreneur is to anticipate trends in
technology and the marketplace with sufficient accuracy and over a long
enough period of time so that he or she can build an island of stability
a vision. With stable ground under foot, management by objective becomes
an effective tool. Consider the opposite situation, without stable ground.
If objectives change on a regular basis because of a lack of foresight
about technology and the market, then the business becomes inefficient.
At some point, if change is too frequent, the organization
accomplishes no lasting work at all and the company fails.
Creating a vision requires comfort with uncertainty. Indeed, one can
also think of a vision as a means for the entrepreneur to internalize
and remove uncertainty from an otherwise scary, unfiltered view of the
outside world, enabling his employees to feel more at ease and permitting
the company objectives to remain steady. Successful entrepreneurs are
probably more comfortable with uncertainty than anyone else in their
Personally, change and its inherent uncertainty attracts me because
I enjoy building analytical, predictive models descriptions of
how things work that enable me to forecast conditions in the future.
Business situations are normally so complex that the resulting predictions
and forecasts are highly approximate; nonetheless, I believe that your
models should help you get the odds in your favor. The models represent how
construct a vision and the better your model, the higher your confidence
Another important personal characteristic is high performance standards.
Entrepreneurs should always strive to do their best.
Of course, high standards are both a blessing and a curse. When a company
achieves high standards it becomes more competitive in the marketplace,
and that is a blessing. On the other hand, a company can expend so much
energy trying to meet a high standard that something more important
suffers. Indeed, many good things come at the expense of other good
things and a leader must trade one off against the other. For example,
growth can be faster if a company lowers profits to spend more on marketing
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